Put your hand up if you're old enough to remember snap-bands!
We produced the 2019 Summer BLITZ campaign for LICOR 43 and had a blast doing so. This campaign was all about achieving volume and awareness through a strong, simple incentive mechanic.
While the POS creative gave us LUX feels and the major prize was an amazing pair of Sony Wireless Bluetooth Headphones, our hearts will always belong to the custom, LICOR 43 snap-band sunnies we developed as the secondary prize.
Seriously fun and practical, you're mum would totally approve.